In Soviet countries, the emblems of the state and ideology were inscribed in public spaces. The metro in Prague had propaganda lining the walls while people waited for the trains to arrive. In contemporary London, colossal advertisements line the walls of the tube. Nearly every space in our daily lives has been utilized to manufacture a desire to constantly consume, whether it’s the placement of logos on sports jerseys, or selling cologne on airplanes.

What is the ideology of our society? Are our desires socially constructed or innate?